AAPA Virtual IdeaTalks – Small Business: New Business Models

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Date(s) - 05/16/2020
11:00 am - 12:00 pm


Virtual Session:  Register HERE


Many companies are pivoting their events from live to virtual events. Facebook and Microsoft have announced all their events will be virtual until summer 2021. We’ll take a look at how the pandemic has affected certain industries and how adaptability is one of the key factors that have allowed people like our speakers to continue their success as entrepreneurs and business owners. We’ll also be sharing how other businesses are being innovative, creative, and staying motivated while serving their customers during this time.

Partnership/Audience:  Small business owners, entrepreneurs, managers, professionals


Amanda Ma, Innovative Marketing Group

Amanda Ma is the Founder and CEO of Innovate Marketing Group, an award-winning live experience agency that provides full-service event & activation for top brands. Innovate Marketing Group is known for producing remarkable corporate events by providing fresh ideas, event strategies, infrastructure, and logistics. A one-stop solution from concept to execution. Some of their clients include TikTok, East West Bank, and Honda. She is a champion for small businesses and leadership development. Also, she is known as a community leader for the various executive board involvement.

Elizabeth Yang, The Law & Mediation Offices of Elizabeth Yang

Elizabeth Yang (楊安立) is the founder and owner of the Law & Mediation Offices of Elizabeth Yang and has been practicing law since 2007.  She specializes in Intellectual Property Law, including Patent, Copyright and Trademark Prosecution, and Litigation; Business Law, including corporate entity formation, contract drafting, contract disputes, litigation; Family Law, including divorce, child custody, child support, alimony, and asset division; and Estate Planning, including establishing wills and trusts. She is fluent in Mandarin Chinese.

Elizabeth was admitted to the United States Patent & Trademark office in 2007. At the age of 19, she earned her Bachelor’s degree in Electrical Engineering and Computer Science from UC Berkeley in two and a half years. Her IP practice is primarily focused on Intellectual Property litigation at the Federal District and before the United States Patent and Trademark Office (USPTO). Elizabeth’s practice also includes complex business litigation, patent prosecution, and trademark prosecution.

Elizabeth further has extensive experience dealing with family law issues involving child custody, child support, alimony, asset division, pre-nuptial agreements, and post-nuptial agreements.  Being a mother of two young children, she understands and can relate to clients who are also undergoing emotional divorces. She has represented family law clients both efficiently and compassionately at various stages of litigation and trial.  Elizabeth earned her mediation certification in 2015 from the Los Angeles County Bar Association (LACBA) and has assisted many combative litigants in resolving their issues through mediation and alternate dispute resolution.

Prior to practicing law, Elizabeth worked for Raytheon Company as an electrical engineer designing radar systems for the B2 Bomber. She has also interned at NASA Jet Propulsion Lab, working as a team member on the main control unit of the Mars Exploration Rover.

In 2016-2020, Elizabeth was awarded the “Top 100 Civil Lawyers” award and the “Top 40 Lawyers Under 40” award by the National Trial Lawyers Association.  In 2017-2020, Elizabeth was recognized by Thomson Reuters Super Lawyers as a “Rising Star” ranking her in the top 2.5% of lawyers in California and also presented with the Lawyers of Distinction award, recognizing her as the top 10% of lawyers in the United States.

In 2017, Elizabeth published her first best-selling book, “The Big Secret” alongside Jack Canfield, author of the Chicken Soup for the Soul series.  In 2018, Elizabeth published her second book, “Stress-Free Divorce” to assist parties going through this very difficult time of their lives.